Leads+Authors+Use

-start with an exciting scene -start with the conclusion -setting the stage -makes you feel like you are "in" the story or transports you into a scene -play with fonts/capital letters to intrigue the reader -talk about things the audience might find gross or interesting -take a familiar topic and go against what we think we know about it -position it as an "underdog story" -think about what the audience might be feeling and make it relatable -gross factor -give us a reason to be empathetic with the character -the container (the book itself)

What makes a bad lead -lists of names, dates, birth, etc. Nothing catchy -bland and uninteresting -